Release Playbook: Post-Release (Part 4)

Maximise release success - strategies to sustain momentum
Marlen · February 20, 2023

Music Ally has developed ‘The Release Playbook’ series to help artists and their teams to set up and execute successful release campaigns. What should you consider and what do you need to have set up before release? What activities need to take place before, on, and after the day of release? Why are these activities necessary in order to grow an artist’s fanbase and drive engagement? By the end of this series of modules, you will have answers to all of these questions. We will also provide you with useful checklists, examples and case studies.

In the fourth course in Music Ally’s Release Playbook series, you will learn about how to keep pushing and marketing a release post-release. We will start by looking at how to sustain reach and awareness with different supporting content types, social tools, streaming-focussed activations, digital advertising, and by creating conversation around the artist and their music. You will also learn how to monitor the campaign, by measuring, attributing and optimising. Finally, we will present some useful tools to carry out these tasks.

About Instructor


Marlen is the Head of Marketing & Audience at Music Ally, where she leads on the development and execution of marketing strategy and marketing innovation services for artists and their teams. She’s helped artists across a range of genres, territories and audience sizes to fine-tune their digital strategy, build their fan community, and execute creative digital campaigns. Marlen started her career in the music industry working for Universal Music Group & Brands in Germany and Switzerland, before obtaining a Masters in Music Business Management at the University of Westminster in London. She’s a passionate fan of pop music and loves an empowering pop anthem.

24 Courses

Not Enrolled
Paid Subscribers Only

Course Includes

  • 8 Lessons
  • 1 Quiz
  • Course Certificate