Release Playbook: Release Day (Part 3)

Maximise release day impact - expert insights and best practices
Marlen · April 13, 2023

Music Ally has developed ‘The Release Playbook’ series to help artists and their teams to set up and execute successful release campaigns. What should you consider and what do you need to have set up before release? What activities need to take place before, on, and after the day of release? Why are these activities necessary in order to grow an artist’s fanbase and drive engagement? By the end of this series of courses, you will have answers to all of these questions. We will also provide you with useful checklists, examples and case studies.

In the third course in Music Ally’s Release Playbook series, you will learn about key activities and best practices you should undertake on release day in order to promote your latest release. This will start with a checklist of things you should do on the day of release. Next you’ll get to grips with some best practices for creating release assets which can be used to promote your new release on different platforms. To finish, you’ll learn how to set up an advertising campaign to market your latest release across platforms like Facebook, Instagram and YouTube.

About Instructor


Marlen is the Head of Marketing & Audience at Music Ally, where she leads on the development and execution of marketing strategy and marketing innovation services for artists and their teams. She’s helped artists across a range of genres, territories and audience sizes to fine-tune their digital strategy, build their fan community, and execute creative digital campaigns. Marlen started her career in the music industry working for Universal Music Group & Brands in Germany and Switzerland, before obtaining a Masters in Music Business Management at the University of Westminster in London. She’s a passionate fan of pop music and loves an empowering pop anthem.

24 Courses

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Course Includes

  • 6 Lessons
  • 1 Quiz
  • Course Certificate