This course covers a range of essential tips and tactics to help artists, labels, managers, and their wider teams to optimise their streaming profiles and understand the marketing and analytics tools offered by each platform. These include features that help promote your releases, monetisation opportunities, useful integrations (merch, ticketing, livestreams & more) and a dive into the analytics offered by each platform to better understand your audience. Understanding the main features available on each platform will help you identify opportunities to raise brand awareness through profile branding, deepen connections with fans and market an artist through available promotional tools. By the end of this course you should have learned how to gain access to the artist platforms of key western streaming platforms (Spotify For Artists, Apple Music, Amazon Music, YouTube Studio, Deezer For Creators and Pandora AMP), take key optimisation steps on each platform, employ a range of promotional tools to market an artist on-platform and generate insights from platform analytics to inform and optimise the overall strategy for an artist.
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