New Tech & Trends ,

Podcasts & Music

Expert insights for optimising content strategy with podcasts
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Marlen · June 7, 2022
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Podcast consumption has grown substantially in recent times, providing new opportunities for artists to connect more deeply with their fans and market themselves more effectively. In this module, we look at the state of the current podcast landscape and why the music industry needs to pay attention.

We will also look at key players within the podcast industry and draw conclusions on strategies that they have implemented. Through this, the module will explain opportunities that lie ahead for both artists and labels in this space. As podcasts continue to grow in popularity, we will look ahead at the future of podcast discovery and how the music industry can take advantage of this rapidly evolving market.

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About Instructor

Marlen

Marlen is the Head of Marketing & Audience at Music Ally, where she leads on the development and execution of marketing strategy and marketing innovation services for artists and their teams. She’s helped artists across a range of genres, territories and audience sizes to fine-tune their digital strategy, build their fan community, and execute creative digital campaigns. Marlen started her career in the music industry working for Universal Music Group & Brands in Germany and Switzerland, before obtaining a Masters in Music Business Management at the University of Westminster in London. She’s a passionate fan of pop music and loves an empowering pop anthem.

15 Courses

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Course Includes

  • 8 Lessons
  • 1 Quiz
  • Course Certificate

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