Podcast consumption has grown substantially in recent times, providing new opportunities for artists to connect more deeply with their fans and market themselves more effectively. In this module, we look at the state of the current podcast landscape and the relationship between podcasts & music.
We will also look at key players within the podcast industry and draw conclusions on strategies that they have implemented. Through this, the module will explain opportunities that lie ahead for both artists and labels in this space. As podcasts continue to grow in popularity, we will look ahead at the future of podcast discovery and how the music industry can take advantage of this rapidly evolving market.