Livestreaming on Twitch

How to build fans and drive revenue

Kushal · March 24, 2023

Twitch is a livestreaming service, where more than 30 million people daily spend time together and chat around their interests. Importantly, 68% of Twitch users say their top interest is music.

In this masterclass, you will learn about how music on Twitch is different from music on streaming services or social media sites and how livestreaming on Twitch can complement your artists’ existing goals and activities. We will explain how to use the service and show you a range of different formats and success stories from musicians on Twitch. We’ll walk you through the most important best practices that you need to understand in order to build a successful presence on Twitch as well as how you can monetise your channel. Finally, we will provide you with a useful guide on what kind of hardware and software you need to get started with livestreaming on Twitch.

About Instructor


Kushal (or Kush for short) was Music Ally's Head of Training, responsible for delivering digital strategy workshops and consultancy to the music industry. He worked with a broad spectrum of clients including Sony, Universal, Warner, Beggars Group, BBC, MMF, BPI, AIM, BIMM, Berklee College of Music and Platoon. Kush also works across Music Ally's marketing services roster and has worked on campaigns for the likes of Hollywood Records, Blue Raincoat Music and Rare Sound. Kush has always had a keen interest in technology, initially working at a financial technology company after graduating from The London School of Economics. He continues to explore the latest trends at Music Ally, regularly conducting research and hosting webinars on topics such as gaming and livestreaming. His past music industry experience ranges from playlist pitching at independent label AntiFragile Music to social media management at music marketing agency Burstimo. His diverse professional background offers him a unique perspective on a range of artist marketing strategies.

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Video Includes

  • 7 Sections
  • 1 Quiz
  • Video Certificate