Google Ads For YouTube

Maximise YouTube impact with Google Ads - drive discovery and views
Kushal · January 18, 2023

In this course from Music Ally, you will learn how to advertise effectively on YouTube through Google Ads. We will take you through the fundamentals of advertising on YouTube, the most commonly used feature of Google Ads in the music industry.

From account setup, through audience and campaign creation, to analysing results, this course will help you to drive discovery, awareness and views on YouTube. We will help you to understand best practices for creating ad content and which types of ads drive the best results on the platform. By gaining an understanding of the performance reports offered by Google Ads, you will be able to run more effective and cost-efficient campaigns on YouTube.

About Instructor


Kushal (or Kush for short) was Music Ally's Head of Training, responsible for delivering digital strategy workshops and consultancy to the music industry. He worked with a broad spectrum of clients including Sony, Universal, Warner, Beggars Group, BBC, MMF, BPI, AIM, BIMM, Berklee College of Music and Platoon. Kush also works across Music Ally's marketing services roster and has worked on campaigns for the likes of Hollywood Records, Blue Raincoat Music and Rare Sound. Kush has always had a keen interest in technology, initially working at a financial technology company after graduating from The London School of Economics. He continues to explore the latest trends at Music Ally, regularly conducting research and hosting webinars on topics such as gaming and livestreaming. His past music industry experience ranges from playlist pitching at independent label AntiFragile Music to social media management at music marketing agency Burstimo. His diverse professional background offers him a unique perspective on a range of artist marketing strategies.

7 Courses

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Course Includes

  • 9 Lessons
  • 1 Quiz
  • Course Certificate