In this course from Music Ally, you will learn how to advertise effectively on YouTube through Google Ads. We will take you through the fundamentals of advertising on YouTube, the most commonly used feature of Google Ads in the music industry.
From account setup, through audience and campaign creation, to analysing results, this course will help you to drive discovery, awareness and views on YouTube. We will help you to understand best practices for creating ad content and which types of ads drive the best results on the platform. By gaining an understanding of the performance reports offered by Google Ads, you will be able to run more effective and cost-efficient campaigns on YouTube.