By taking this course, you’ll develop the skills you need to market music effectively with Facebook Business and Ads Manager (now called Meta Business and Ads Manager). From reaching new audiences to retargeting existing fans, you’ll gain the understanding of how to move fans down the fan funnel and convert as many of them to superfans as possible. You’ll also learn how to create the most cost efficient campaigns, helping you send your return on ad spend through the roof.
We start by taking you through some foundational advertising theory and advertising’s role in digital music marketing. Next, we give you an overview of Meta Ads Manager to get you familiar with the platform so that you can quickly set up campaigns, ad sets and ads. Then, we look at different ad types and best practices as well as tools within Meta Business Manager that are essential for successful advertising across Facebook and instagram. Lastly, we’ll reveal why you should avoid boosting organic posts using the ‘Boost Post’ options, and show you an alternative and more effective way of putting spend behind your organic posts.