With 1.9bn global Daily Active Users, Facebook is clearly a platform that needs careful attention from artist teams. Facebook reaches a massive global audience, and continues to add new content (e.g. Premium Music Videos, Reels) and monetisation opportunities (e.g. Reels Play Bonus Program, Facebook Stars), which artist teams should know how to leverage.
This course will help you to understand the various ways artists and their teams can best utilise the platform to promote music, connect with fans and drive revenue. By the end of this course, you will know how to optimise an artist’s Facebook Page in order to present a strong brand and drive discovery. This will include a look at the various settings and tools that Facebook offers to help achieve these goals. We will also equip you with some tips and tricks for driving engagement across posts and videos, including content ideas and analytics.