Discord: Artist Server Setup

Learn how to build an artist Discord server from the ground up

Marlen · May 31, 2023

In this video, you will learn about the first steps you need to take when setting up an artist Discord server from scratch – or when you take over a fan-run server and want to implement some optimisation. The goal is to set up a nicely branded server that is a safe space for your artist’s fans, and a place where they want to hang out and chat with each other (+ the artist if they like) while receiving your priority promotional messages. 

What You’ll Learn:

  • How to make use of Discord’s basic branding features
  • How to set up the artist’s server for safety
  • How to develop a basic channel structure based on your artist and their fanbase

About Instructor


Marlen is the Head of Marketing & Audience at Music Ally, where she leads on the development and execution of marketing strategy and marketing innovation services for artists and their teams. She’s helped artists across a range of genres, territories and audience sizes to fine-tune their digital strategy, build their fan community, and execute creative digital campaigns. Marlen started her career in the music industry working for Universal Music Group & Brands in Germany and Switzerland, before obtaining a Masters in Music Business Management at the University of Westminster in London. She’s a passionate fan of pop music and loves an empowering pop anthem.

24 Courses

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Course Includes

  • 1 Lesson