Welcome to the
Music Ally Learning Hub

The leading professional development platform for the global digital music industry

Trusted by leading industry brands and companies from around the world

Our courses at Music Ally have been meticulously crafted over years of working with music professionals, from aspiring students to seasoned senior executives at major record labels. Our team of experts have spent two decades researching and analyzing the latest trends in digital music marketing and the wider industry, giving you the knowledge you need to stay ahead of the curve.

But we don’t just stop at theory – we continually test and evaluate the effectiveness of our strategies with real clients, ensuring that our training material is always practical and effective in real-world situations. Let us help you identify what matters most and give you the tools you need to succeed in today’s rapidly changing music industry.

Testimonials

“I found the Music Ally hybrid digital training programme incredibly beneficial. The live sessions were tailored to my needs and supported by personal one on one sessions where I could ask questions and apply to real-life situations. Each Music Ally Learning Hub module was easily digestible and allowed me to work at my own pace. I would highly recommend Music Ally to anyone looking to expand or enhance their digital marketing skills set.“

“Best business expense per $ I spend”

“Music Ally’s Music Business 101 was a very useful and informative day which provided a great overview of some of the essential information about how the music business operates.

"Music Ally's ability to keep up to speed with the most cutting edge developments in digital marketing and trends makes them an excellent choice to carry out training workshops and presentations for our staff."

“I contracted Music Ally to run a best practice & workshop session on International Marketing/Digital Campaigns for our International Marketing Managers across Continental Europe in November 2018. The session required a high level of knowledge about international campaigns as well as a creative approach to engaging staff from our European region. We found the level of information to be well judged, very informative and comprehensive; and the methodology to be both engaging and inspiring. We wouldn't hesitate to recommend them and/or contract them again.”

“BPI has now used Music Ally for over three years to supply our member Training and we’ve been delighted with the results. Music Ally’s constantly updated range of subjects make sure that the BPI hundreds of Indie Labels are kept up to date with the constantly evolving digital landscape. We have no hesitation in recommending them.”

“There is no-one who knows Digital Marketing – and how to communicate it in an interesting fashion - better than the wonderful MusicAlly training team. Every year I make sure that they are an integral part of what I offer all third year BIMM Students. The information they offer is up-to-the-minute, and always well received.”

“All of Music Ally materials have proved to be a superb resource of educational information on current music business issues. Our Commercial Music students love the online courses, and several have successfully used the information to lever their way into employment.”

“I came into this industry without any prior knowledge or connections. I learned so much from Music Ally's articles and the Sandbox magazines - so I owe Music Ally for that.”

"The courses Music Ally offer are second to none when it comes to clear, concise and practical information and best practices on a multitude of trending and key topics for any music marketeer. They are always ahead of the curve and I couldn’t recommend them enough."

"I attended the ‘Game Plan’ webinar and as someone who has worked across several Roblox and Fortnite events, I plan on using a lot of what I learned in future creative pitching and negotiations. The webinar provided a comprehensive background of the gaming world, as well as updates on the current state and what we can expect to see in the future. Will definitely attend the next!"

“Music Ally's 'Game Plan' webinar offered great insights into the evolving gaming industry, and also provided practical advice on how music companies of all sizes should approach opportunities in this space. It’s a really important area of growth for the right artists, and I would be happy to recommend Music Ally’s webinars for those looking to work more in this area. Nice job Kushal!”

“I just wanted to email you all after finishing the course to say a huge thank you to you all for the fantastic last 5 weeks of the Music Ally course. The whole course has been brilliant, incredibly informative, thorough, open for discussion and queries and has given the artists a huge amount of guidance, information and knowledge moving forwards. One of our artists said that the sessions covered as much as his music business degree did!”

“The training sessions with Music Ally were intense and thorough, and a real eye-opener for us. We learned a lot about how to optimize our most important digital platforms so our content can reach more and more people.”

“The crash courses at Music Ally offer us the best shortcut to the music business. The immediate use of this very valuable information is the biggest benefit of all.”

“It has been a lot of fun to go in depth into various digital platforms with such accomplished experts from Music Ally. The workshops gave a broader perspective and insights to both existing and potential audiences and at the same time, helped us to become more aware of the different measures we could take to better achieve our organization’s goals.”

“The way that Music Ally approach digital is refreshing and accessible, breaking things down in a way that is easy to understand.”

“We've been working with Music Ally for three years and have always found them to be both a valuable resource and useful strategic partner. Music Ally has a unique blend of insight into the digital music business, coupled with hands on experience, so we now call on them to help both with our day to day digital marketing activities, and also some of the more complex areas of global audience growth across our management and label sides. We can't recommend them highly enough.”

“Very informative, I learned a lot and took away a lot of new ideas for future campaigns”

"Music Ally's expertise in optimisation, advertising and marketing strategies has really helped us to grow K Camp's audience on streaming services and has helped to ensure we're getting the most out of our digital presence."

Explore our courses

No Courses Found!

Choose from over 40 long-form courses and 30 short videos across 9 learning paths, with new courses being added every month.

Over 40 hours of video
learning content

Suitable for every degree of
learner from advanced
to beginner

About

The Music Ally Learning Hub is a comprehensive educational platform designed for music industry professionals and enthusiasts alike. With over 70 video courses covering a diverse range of topics, from the fundamentals of the music industry to cutting-edge marketing techniques and the latest trends in music tech, we’re here to help you stay ahead of the curve.

Our courses are available through an easy subscription model, giving you the flexibility to tailor your learning experience to your individual needs. And with access to Music Ally’s extensive research archive, you’ll have everything you need to stay informed and up-to-date in this rapidly evolving industry.

As you progress through our courses, you’ll earn certificates that you can showcase on your CV or LinkedIn profile, demonstrating your commitment to ongoing education and professional development. So whether you’re just starting out or looking to take your career to the next level, The Learning Hub has everything you need to succeed.

Self-Paced Learning

Video Tutorials

Unlimited Access

Recognized Certification

Featured Courses: Amazon Music For Artists Pro Series

Discover new possibilities for your music career with Music Ally’s FREE five-course video series, developed in collaboration with Amazon Music for Artists. Designed to help industry professionals of all levels – from major label executives to independent artists and managers – these courses provide valuable insights and practical strategies for effectively building your business with Amazon Music.

You can access all 5 free courses here.

Learn from our team of industry experts

The course material in the Music Ally Learning Hub is created by our training team, drawing on a unique mix of practical experience, insights from our network of industry experts and research from the Music Ally editorial arm.

Marlen Huellbrock

Marlen is the Head of Marketing & Audience at Music Ally, where she helps artists fine-tune their digital strategy and build their fan community. With a Masters in Music Business Management and experience working for Universal Music Group & Brands, she leads the development of marketing strategies and innovation services. As part of Music Ally's Training team, Marlen presents digital marketing best practices for major and indie labels, managements, artists, and industry organizations. She's passionate about empowering pop anthems and helps artists use digital platforms to their fullest potential.

Patrick Ross

Meet Patrick, the ultimate music business maven with over a decade of experience in digital distribution and marketing and Music Allys Chief Operations Officer. With a wealth of teaching experience from major labels to universities like Berklee College of Music, Falmouth University, University of Westminster and LIMPI, Patrick not only knows what information people need but how to present it effectively. His clear and engaging teaching style combined with his insider knowledge and sense of humor make him the ideal instructor to guide you through the intricacies of the music industry

Amy Lilley

Amy is a highly experienced music industry professional who has worked with Platoon and Apple Music Publishing, and started her career by founding an inclusive queer live music venue in Cape Town. With a comprehensive understanding of the music business, Amy is well-versed in copyright, publishing, data analysis, and community management. Her knowledge and expertise make her an ideal partner for artists and their marketing teams who are looking to succeed in the modern music industry. Amy understands that building a strong and engaged fan community is crucial for an artist's success. As an advocate for innovation and inclusion, she is committed to supporting artists and their teams in their quest for success.

Magda Jedrzejewska

Magda is an accomplished music industry professional with a passion for innovation, education, and artist management. With a BA in Music Business from the University of South Wales and an MA in Global Entertainment and Music Business from Berklee College of Music in Valencia, Magda has honed her skills in various aspects of the industry, from music distribution to marketing and event management. Currently, as a Training Executive at Music Ally, Magda combines her love of music, tech, and education to provide expert insight into digital marketing strategies for artists, managers, and labels. In addition, she manages local Polish artists, including the talented WRONA and Ada Kućmierz. Magda's wealth of experience and knowledge, combined with her passion for the music industry, make her an excellent resource for anyone looking to build a successful career in this field.

Sarah Seukeran

As a former independent artist and digital marketer, Sarah has a deep understanding of the challenges faced by up-and-coming musicians and entrepreneurs in the digital age. Now a Learning Operations Manager at Music Ally in London, she is passionate about helping others succeed. Sarah's expertise lies in developing effective digital marketing strategies and maximizing digital platforms to help artists and small businesses achieve their goals. Contact us to learn more about how Sarah and the Music Ally team can help you build your online presence and engage with your target audience.

Louise Cartier

Louise Cartier is a leading digital marketing strategist from France, with a focus on artist identity and branding. She has made significant contributions to Music Ally's Learning Hub, creating modules such as 'Effective Storytelling' and 'Email Marketing'. Louise is also the founder of Rooting For Artists, where she coaches artists on developing their unique brand identity. In addition to her work at Music Ally and Rooting For Artists, Louise serves as a project manager and chief of marketing at Kahina Agency. Her diverse background in the music industry also includes being an artist in her own right, performing under the name ARAE. If you're looking for guidance on how to develop a strong and authentic brand identity as an artist, Louise is the ideal partner.

Level up your team's skills

Give your team the knowledge, experience, and confidence they need to tackle any problem or simply keep up to date with the ever-changing digital landscape. With learning pathways for new starters through to experienced execs, the Music Ally Learning Hub is designed to cater for the spectrum of your company’s needs.

Take charge of your music industry career

If you’ve made it this far you must be a little bit curious. Join the Music Ally Learning Hub to learn with the best: Knowledge is Power!

Welcome to the Music Ally Learning Hub